This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud

Meet ‘Amanda Smith’ and ‘Alexa Rae’


Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram influencers alone in 2017. With brand dollars pouring into the space, social media influencers, whether established or aspiring, are vying for brand sponsorship deals.

I founded Mediakix, a dedicated influencer marketing agency, in 2011. In the years since, I have witnessed a rise in these deceptive practices and wanted to draw awareness to the issue.

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