This Direct-to-Consumer Haircare Brand Just Sold Its Millionth Bottle, Thanks to Its Customized Product

Function of Beauty wants to create a more immersive online experience

Personalization is a major part of Function of Beauty's success. Function of Beauty

In three years, Function of Beauty, a direct-to-consumer haircare company, has not only sold its millionth bottle but it has essentially created a million different products, as each bottle is customized.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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