This Direct-to-Consumer Haircare Brand Just Sold Its Millionth Bottle, Thanks to Its Customized Product
Function of Beauty wants to create a more immersive online experience
Personalization is a major part of Function of Beauty's success.
Function of Beauty
In three years, Function of Beauty, a direct-to-consumer haircare company, has not only sold its millionth bottle but it has essentially created a million different products, as each bottle is customized.
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