This Department Store Takes Everything About Pop-Ups and Turns It Into Retail

Showfields, which rents space to brands, has opened two more floors in its flagship New York location

The store's three floors are now open for business. Showfields

Dubbing itself “the most interesting store in the world,” Showfields, a new take on an old retail model by basically renting space to specific brands, today opened up three more floors in its flagship New York store.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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