They Still Won't Pay for News
Adweek's exclusive poll results see continued struggles for paywallers
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News outlets like The New York Times and Wall Street Journal erecting paywalls are struggling to convince readers that quality content is worth paying for. In this week’s Data Points, Adweek’s exclusive Harris poll gauged consumer willingness to pay for news content online. The results weren't encouraging for wall builders. Most people still don’t want to pay for their news—and those who are willing to pay don’t want to shell out very much.
Of consumers polled in December 2009, 23 percent said that they would pay for daily online news.