These YouTubers Are This Generation’s Rock Stars

On tour with Our 2nd Life—and the marketers that are wooing them

On Our 2nd Life’s tour bus, 15-year-old Trevor Moran’s mother, Nicole, pleads with her bundle of energy to sit down. But he’s got to direct that energy somewhere—so why not make it productive? She tells her baby-faced YouTube sensation he’s about to be interviewed for Invisalign, the brand of teeth straighteners that are an alternative to metal braces, and he busts out a toothy grin and bats his eyelashes.