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What makes a woman more likely to chose one brand over another?
A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked how the marketer and its ads presented women, and 43 percent said it made them feel good about supporting the brand. Also, only a quarter of the 628 women polled said they'd keep using a product if they didn't like how women were portrayed in its ads.