These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up


Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look at which brands shined brightest during the five-day tech festival and suss out SXSW's hottest topics in 2016.

The social media analytics company found that a few of the winning brands—Snapchat, Google and IBM—were not official SXSW sponsors. At the same time, sponsors like Samsung and United Airlines generated a huge number of impressions and mentions.

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