As we head in to what is expected to be the most expensive campaign cycle in history, candidates are trying to exploit every possible advantage to raise the cash necessary to keep the wheels turning another day. One such avenue, mobile, is new to this cycle, and has campaigns drooling over the possibilities of soliciting almost instantaneous donations from citizens on the go.
The problem, however, is well documented—when it comes to Internet behavior, people are notoriously lazy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in