As the coronavirus spreads around the world, it leaves a trail of misinformation in its wake. On social media, where the algorithms reward engaging content regardless of its veracity, platforms like Facebook, Twitter and YouTube carry the hefty burden of cleaning up harmful rumors from innocent users, bogus claims from profiteers and disinformation campaigns from bad actors.
But if you’ve logged onto a social platform recently, you’ve probably seen something different. Platforms are giving banners, landing pages and free ads to the World Health Organization, the Centers for Disease Control and Prevention and other health agencies around the world.
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