The WHO and CDC Are All Over Social Media, but Are They Making a Difference?

Platforms and health authorities have taken unprecedented steps, but early misinformation casts doubt on efficacy

As the coronavirus spreads around the world, it leaves a trail of misinformation in its wake. On social media, where the algorithms reward engaging content regardless of its veracity, platforms like Facebook, Twitter and YouTube carry the hefty burden of cleaning up harmful rumors from innocent users, bogus claims from profiteers and disinformation campaigns from bad actors. 

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This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.