As the coronavirus spreads around the world, it leaves a trail of misinformation in its wake. On social media, where the algorithms reward engaging content regardless of its veracity, platforms like Facebook, Twitter and YouTube carry the hefty burden of cleaning up harmful rumors from innocent users, bogus claims from profiteers and disinformation campaigns from bad actors.
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This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
