The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Gadgets will gather dust without the right commitment

Facial recognition service Facenote helps retailers recognize customers when they arrive in the store. Face Note

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this year, retail innovation was a somewhat underwhelming affair in comparison to the buzz around other halls.

Geoff Wilson is brand strategy director for agency Household.