The Next Big Hipster Brand Will Be...Twinkies?!
Way back in November we posted a sad ode to the Twinkie, an icon of America’s junk food addiction that died before its time. But the spongy cream cake’s fortunes have turned since then: this week the private equity firm Apollo Management Group and the food-oriented Metropoulos & Company bought the Twinkie name, along with other classic snacks like Ding Dongs and Ho Hos, from the bankrupt Hostess company.
Here’s the thing: M&C is the same firm responsible for the triumphant return of once-dead cheapo beer brand Pabst Blue Ribbon.
That’s
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