Facebook Plus Weddings Equals Acquisition for Weddingbook's Application

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The most social brides are most likely socializing on Facebook, given the social network’s dominance online. So it’s no surprise that The Knot, one of the most recognizable online brands for wedding planning, has acquired one of the most popular wedding Facebook apps Weddingbook. The Knot has actually acquired WedSnap, the development company behind Weddingbook’s Facebook application, with sure hopes of tapping into Facebook’s wedding-specific demographic.

From a high level this seems like a smart acquisition, given The Knot’s inability to make its own destination site wholly integrated with truly social features.

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