Easy Sell vs. Tough Sell: The Anatomy of Two Direct Mail Controls
When an envelope arrives in the mail, it could be personal correspondence from a friend or relative. Or it could be a piece of direct mail trying to sell you something. In either case, a letter is de rigueur — normal, customary, socially obligatory.
The Control
A mailing that keeps coming in month after month says two things to a marketer:
- It is a control mailing — having beaten back all contenders — and is generating revenue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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