Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
We at Adweek recently announced our new Podcast of the Year Awards, celebrating audio excellence across 20 categories. Since we’ve assembled an incredible lineup of judges, all with direct podcasting experience, we wanted to take this time while submissions are open (that is, before we flood them with shows to judge) to hit them up for some advice.
First we posed the question all of us with a podcast get asked most often: What should you know before launching a show?
Our jurors’ responses covered a wide range of advice, but they boiled down to five key lessons that every aspiring podcaster should keep in mind: