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In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors.
Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from end-of-year retail madness as U.S. consumers spent a record-setting $4 billion on a day traditionally reserved for turkey, loved ones and gratitude.
According to data provider Adobe Analytics, U.S. consumers spent $4.2