Thanksgiving Sales Surpass $4B, Showing Nothing Is Sacred Anymore

Mobile devices enable shopping anywhere, even at the dinner table

Thanksgiving isn't just about eating anymore. It's also feeding another form of digital consumption: shopping at the table.
Thanksgiving isn't just about eating anymore. It's also feeding another form of digital consumption: shopping at the table.

Key Insights:

In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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