Direct Response

Thank You, Arthur Blumenfield, Joyful Storyteller

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By Chet Dalzell

This past week, we bid farewell to a gentleman and a marketing pioneer, Arthur Blumenfield.

For those of us in the New York marketing community, who revere data and data-driven marketing and media — as well as the camaraderie of our community — Arthur truly was a leading light.

Arthur was full of stories, and he was a masterful storyteller. He was also joyful, and one couldn’t help feeling the warmth when you were with him. One of my favorite stories was a visit he had taken to Jerusalem, where the locals told him to get a room at the Yimcah Hotel.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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