Ten Years Later, Honda 'Cog' Ad Inspires Ten-Year-Old Girl

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Anyone who ever had a science teacher assign a project centered around the creation of a Rube Goldberg machine — an overly complex contraption that uses a chain reaction to accomplish a simple task — was likely awed by Honda‘s “Cog” ad when it debuted over a decade ago. Ten years later, it seems the spot still possesses the power to amaze — a mark of truly inspired advertizing.

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