Telling a Creative Story

You’ve got less than one second to get readers hooked by your creative story. That is what the average consumer’s attention span is in today’s marketing world.

Think of it: Multiple screens, social media distractions, email, phone calls, OTT streaming content, instant search results … If your message is not delivering in that short amount of time, you’ve lost your chance.

Challenges, indeed, but not without a remedy. Take another look at your creative. It must impact your audience before they even know it, because in the blink of an eye, they’re looking somewhere else.