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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.
The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T, Verizon, T-Mobile, Comcast, Cox and Sprint as advertisers.
The report's data, pulled for its ongoing Vdopia Mobile Insights (VMI) Series, reflects a changing advertising landscape in which mobile increasingly represents a bigger part of the marketing puzzle.