Performance Marketing

Superior Product, Exceptional Customer Service

Headshot of Jim Gilbert
By Jim Gilbert

In today’s social media age, it’s not enough to just build a brand and assume it’ll flourish. More than ever, companies need customers to be emotionally cemented to their brands via superior products and exceptional customer service.

For the past three years, I’ve been a customer of Cloud 9 Adventures, a company that exemplifies the spirit of customer centricity. Specifically, I’m a frequent passenger aboard its Jam Cruise line.

Imagine Mardi Gras on an ultra-luxurious Italian cruise liner, with live music from more than 20 jazz, funk, rock and jam bands playing nearly 24 hours a day.

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Headshot of Jim Gilbert

Jim Gilbert

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the 'next level.' He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

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