STUDY: The 'Honey-Do' List is No More; Men Take Primary Responsibility for Household Shopping
The reigning (and laughably antiquated) stereotype of a man in a grocery store looks something like this: a dude with a detailed, doomed-to-be-ignored list from his wife shoved unceremoniously in his pocket as he bypasses the vegetable isle to load up his cart with beer, condiments, and maybe a few slabs of meat to slap onto the grill, taking zero stock of labels, nutrition, food origin or even marketing.
Meanwhile, a new study by Defy Media, the Acumen Report: Brand New Man, paints an entirely different picture.
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