Study: Shopping Trends and Pitching Tips for Christmas 2014
This holiday season is awash in data. The matter at hand isn’t just where and when people shop but how they shop — and the numbers diverge sharply across demographic groups.
It’s all much more complicated than “Millennials are more likely to look for deals online.”
Our friends at SHIFT Communications recently conducted a survey of 1,000 Americans and gathered information from sources like the National Retail Federation in order to craft a fuller portrait of how consumers behave in 2014.
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