STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent

Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a couple of recent research pieces reinforce its power.

Earlier this month, a survey from digital agency Burst Media found that influencer campaigns earn “$6.85 in earned media value for every $1.00 of paid media,” which is impressive enough on its own.

A second survey, released this week by Minnesota-based Tomoson, goes even further in finding that marketers themselves are very “bullish” on the influencer space.

A couple of weeks ago, Matthew Myers of Tidal Labs told us that the biggest challenge with the current influencer model is scale, and at least 59 percent of Tomoson respondents want to remedy that problem with more money:

The parties involved also called influencer marketing work every bit as cost-effective as email…and we all know how dated email campaigns can be.

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