Social Pro Daily STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent That's good ROI. By Patrick CoffeeMarch 26, 2015 Patrick Coffee @PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek. Recommended articles Related Articles Performance Marketing U.S. Government Charges Facebook With Discrimination Based on Ad Targeting Practices By Patrick Coffee, Kelsey Sutton Performance Marketing Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media By Patrick Coffee Performance Marketing Grey Hires Its First Worldwide Chief Innovation Officer Away From McCann By Patrick Coffee Performance Marketing Inside an Anonymous Marketing Group’s Efforts to Take Down Breitbart One Ad at a Time By Patrick Coffee
