STUDY: Everything's Coming Up Mobile
The fact that more people share, surf and shop on mobile devices today than ever before is hardly a revelation.
Yet we, as media fanatics, need to be on top of every trend–and a new white paper from the Mobile Marketing Association gets a bit more specific about the ongoing mobile takeover.
Some basic stats:
- 47% of the world’s social networking occurs on mobile
- By the end of 2013, there will be more mobile devices on the planet than people
And of course this leads directly to sales:
- 33% of smartphone owners research products on their devices every week
- 87% of those users either look for more info or make a purchase
…and the tools people use to buy things:
- Visa predicts that 50% of all its transactions will be mobile by 2020
This means that the value of trust in a cyber security context will only continue to rise–and that the...
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