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In a world ruled by social media, a new study from Ogilvy PR reminds us that traditional media outlets have not, in fact, gone the way of the Dodo–and neither should the earned media portion of your marketing plan.
In fact, the survey reveals that earned media is still, by leaps and bounds, the most powerful resource for influencing purchasing decisions and business outcomes.
According to the study, traditional media outlets are still the most trusted sources of news, followed by influencer-driven news.