The Right to Fair Reviews: Managing the Risks and Rewards

Opinion: Negative feedback is an opportunity to build trust by listening to concerns, responding genuinely and improving the offering

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Did a chill pass through you when the Consumer Review Fairness Act—a.k.a. the “Right to Yelp”—went into law? The law is designed to protect free speech, and it underscores the importance of consumer online reviews by preventing businesses from using “gag clauses” in their agreements to discourage and punish customers who post negative online reviews.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...