Stoli Elit Is Using Google Trends Data to Create Holiday Instagram Posts

Brand already targeted Friendsgiving searches

After you search for martini recipes this year, try checking Stolichnaya Elit's Instagram page to see pictures of what the drinks look like.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.