An Inside-Out View of the Customer Funnel
No one in business ever profited by change for change’s sake. However, no one ever stayed in business long without responding to market changes and evolving customer demand. We live in a world of change. The methods, strategies and ideas that resonated in the past just don’t work well enough any longer. We are pushed by market and business forces on all sides to adapt our marketing to a new era. Which means that the entire marketing organization needs to respond and adapt to a new way of interacting with our important audiences.
Customers want richer experiences that they control, and they want us to recognize them throughout their journey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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