New York magazine ups Stella Bugbee to president and editor in chief of the Cut, where she will be responsible for both its editorial and brand image. This will include overseeing an expansion of original video and working on branded content and marketing for the site alongside CRO and publisher Avi Zimak.
In a statement, CEO Pam Wasserstein said the brand was due for an ambitious, coordinated growth plan. “There is no one better to step into that role than Stella,” said Wasserstein. “She created the voice and look of the site that readers love today, and will move the brand forward into new areas.”
“Since we took the Cut from a blog to a full-fledged digital women’s magazine in 2012, Stella has creatively and ingeniously enlarged the scope of what the site covers and how,” said New York mag editor in chief Adam Moss. “She has brought on a roster of original writers, photographers, and collaborators, and pushed us onto new platforms with a clear sense of what makes the Cut unique.”
It was Bugbee, editorial director before this promotion, who oversaw the Cut’s the transition from vertical to standalone site and expanded its sphere from fashion and beauty to coverage of politics and gender, among other topics. When she did it, it was as a consultant. When the transition was complete, she became the site’s head.
Moss explained in a 2016 profile on Bugbee in Surface how that went down:
“The very unusual thing about Stella is that she has this big, important editorial job and has never been an editor before,” says New York’s editor-in-chief Adam Moss, explaining that he would have been unlikely to appoint a design director to run the site had he not already gotten to know Bugbee when she consulted. “What we saw then was that she was a natural editor—with a crystal-clear vision, an incredible sense of story, and great news judgement,” Moss recalls. “So her assumption of the editorship of The Cut was kind of inevitable.”