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Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally friendly and healthier to eat, tapping into data from more than 400,000 species of plants.
"We can find grains out there that we haven't utilized," said Josh Tetrick, Hampton Creek CEO, speaking at Salesforce's Dreamforce conference in San Francisco on Tuesday. "We screen through them and try to find the best of them to enable us to start over and make everything from a pancake to a muffin to mayo to scrambled eggs a little bit better."