This Startup Uses Data to Create More Cost-Effective and Eco-Friendly Food Brands

And Andrew Zimmern is a fan

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Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally friendly and healthier to eat, tapping into data from more than 400,000 species of plants.

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