Starbucks Looks to Share Its App Payment System With Other Retailers

Smartphone transactions supplied 15% of U.S. revenue in Q3

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand’s third-quarter earnings call on Thursday. While that might seem like chump change compared to Facebook’s 1.07 billion or Twitter’s 198 million monthly mobile users, Starbucks’ numbers are impressive for a retailer, especially given that many brands are reluctant to share data about their apps.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.