Spotify Adds Video, Original Content and 'Spotify Running'

Turner, ABC, ESPN, Vice among new video partners


Spotify… it's not just for music anymore. The Anglo-Swedish company best known for streaming music is aiming to become a 24-hour entertainment destination announcing new video offerings at an event in New York City this morning.

Spotify, which has provided 25 billion listening hours, is adding video clips and audio shows to its library, including news, podcasts and entertainment video. CEO Daniel Ek addressed the crowd, explaining that adding video content seemed "inevitable."

A global partnership with Turner was also announced, including Adult Swim programming and buzz-worthy Conan segments.

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