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People.com says it's been experiencing record-breaking traffic growth, thanks to a strategy that emphasizes speed and quantity without sacrificing original, quality reporting. People and Entertainment Weekly digital editorial director Will Lee said it's more about "winning" the story than it was when the print magazine was the gold standard.
"We don't look at it like the digital product and print product anymore," Lee said. "We tell stories and then figure out how to distribute them across the platform."