The Special Olympics Turns to Facebook Apps, Twitter
The Special Olympics launched a major online social media campaign on March 31st called “Spread the Word to End the Word.” And what word would that be? The R-word. “Retard.”
The word has a derogatory meaning in many aspects of our culture, and when used in jest or otherwise, the result can be damaging and has a lasting effect on organizations such as The Special Olympics that fight to empower people with disabilities. The social media campaign itself was a success, and The Special Olympics is quick to attribute the power of the individuals that make up the various social networking sites for their support.
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