Southern Comfort

Dixie chic is giving regional titles like Southern Living a lift

Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend ritual, Southern Living recently kicked off its own tailgating season.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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