Sometrics Launching Social Ad Platform


Social network analytics firm Sometrics, which recently closed its Series A financing from MailRoom Fund, will be announcing its new Sometrics Social Ad Platform today at the Under the Radar conference in Mountain View.

The Social Ad Platform will allow social application developers to optimize their ad networks and direct sales efforts through “social targeting.” Sometrics will look at demographics, user interests, and social actions (like sending links or uploading photos) to help developers know more about who’s engaging with and clicking on their ads.

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