SocialCode Zeroes In on Facebook Influencers

Influencer targeting raises performance, lowers cost, per firm

Advertisers are inundated with ways to target Facebook users, from age to gender to interests. But it’s usually up to advertisers to find that special blend of reach and targeting to get in front of the right users. SocialCode, one of Facebook's Strategic Preferred Marketing Developers, thinks it can crack the code. The social marketing firm is rolling out the ability to create influencer segments that can then be targeted with ads, so that an auto advertiser doesn’t need to run ads against the thousands of Facebook users interested in cars but can instead zero in on the hundred who are most likely to write car-related posts that get traction with their friends.