Social Media Is Free: Social Media Marketing Is Not

You didn't really think you could get a free lunch, did you? Well, you can still get your money's worth.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

I’ve heard this constantly from self-professed social media marketing “gurus”: social media is free! You should take advantage of it to promote your company! Why drop mail when you could market without spending a dime?

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