88% of Companies are Using Social Media for Marketing [STUDY]


88% of Companies are Using Social Media for Marketing [STUDY]

Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study.

eMarketer surveyed organisations with 100 or more employees across the U.S. and found that 88 percent are using social media in some capacity for marketing purposes, including:

  • Social networks
  • Social games
  • Blogs
  • Microblogging (i.e., Twitter)
  • Photo and video sharing
  • Podcasting
  • Ratings and reviews
  • Virtual worlds
  • Widgets
  • Apps

This figure is expected to rise slightly to 89 percent next year and 89.5

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