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Almost four in five marketers believe that social media is the most effective channel for business to business brands, reveals a new study.
Omobono‘s “What Works Where in B2B digital marketing?” survey polled 115 senior business marketers about their objectives, budgets, activities and challenges and found that while just 15 percent of marketing budgets are spent on social media, 79 percent of respondents said that it was the most effective digital channel.
Accordingly, 38 percent of marketers would spend more on social media if they had extra budget.