Snapchat Will Now Let (Some) Brands Have Their Own Profiles

Beta tests are underway, with plans to expand to all businesses by year's end

Snapchat brand profiles
Snapchat's brand profiles are rolling out first to companies including Ben & Jerry’s, Gucci and Target. Snapchat

For the first time, brands will have their own profiles on Snapchat. The social platform will beta test the feature with 30 brands before offering it to all businesses, it hopes, by the end of the year. 

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.