Snapchat Reports Engagement Records During the Coronavirus Pandemic

The app reached all-time highs in Snaps sent, Snap Games, time spent watching Shows

Adweek platforms reporter Scott Nover wrote last month that Snapchat might be the best-positioned social platform during the coronavirus pandemic and, with the crisis worsening in recent weeks, data provided by Snapchat late Wednesday appears to back up Nover’s theory.