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Adweek platforms reporter Scott Nover wrote last month that Snapchat might be the best-positioned social platform during the coronavirus pandemic and, with the crisis worsening in recent weeks, data provided by Snapchat late Wednesday appears to back up Nover’s theory.
Snapchat published a blog post Wednesday divided into three parts: increased engagement across its platform in recent weeks; emerging trends as social distancing has caused Snapchatters’ interests and priorities to shift; and a look at resources Snap Inc.