Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Snapchat’s busy week continued with yet more ecommerce features for advertisers and brands.
After announcing a partnership with Amazon to test visual search shopping, Snapchat is debuting three new features—one was previously in testing. The first, shoppable Snap ads now called Collection Ads, officially roll out in October to every advertiser. The company also announced that advertisers can now upload product catalogs to Snapchat to create a variety of ads. And finally, the Snapchat pixel is getting more specific and can more closely target Snapchatters who visit a site and see what types of pages they visit, as opposed to just knowing they went to a site.
According to Snapchat, Wish, eBay and Guess, who were all part of the initial testing group for Collection Ads, saw significantly higher engagement rates.