Snapchat Introduces DIY Augmented Reality Tool for Brands

Advertisers can customize Lens Web Builder with logos, images

Snapchat has introduced a new ad product that allows brands to create augmented reality lenses through the platform’s Ads Manager.

Snapchat is touting the product, which launched today and is called the Lens Web Builder, as the “industry’s first web-based AR lens ad production tool.”

Brands and other advertisers can choose from various 3D objects, animations and effects, then add their logo or other images to the filter. As a demonstration—or to suck up to us here at Adweek—Snap sent a GIF of a lens with the Adweek logo in it. 

The company said in a statement that the move is “part of Snap’s larger investment in making high-quality, vertical Snapchat ads easy and accessible for any company.”



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