Snapchat Is Letting More Brands Run Ads Between Friends' Stories

Capped at 3 time-based promos per day

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends' videos and photos. Two months in, Snapchat is already expanding its initial pilot to include more advertisers eager to reach the app's 150 million daily users.

The ads appear between strings of photos and videos that users have share with their followers. Snapchat caps the amount of ads so that each person is served three so-called Snap Ads Between Friends promos per day—one in the morning, one in the afternoon and one at night.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in