As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements.
The new ad product, Snap to Store, looks at the number of people who go to a store within one week of seeing one of Snap’s vertical-oriented mobile ads. Wendy’s, 7-Eleven and Paramount Pictures have tested the location-based ad. Wendy’s used sponsored geofilters to promote a jalapeño chicken sandwich and according to Snap, the ads resulted in more than 42,000 people visiting a restaurant within the seven-day period.
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