Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

Plus, research shows users are heavy shoppers

Snap to Store looks at how many people go to a store within a week of seeing one of Snap’s mobile ads. Source: Getty Images

As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.