Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

Plus, research shows users are heavy shoppers


As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements.

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The new ad product, Snap to Store, looks at the number of people who go to a store within one week of seeing one of Snap’s vertical-oriented mobile ads. Wendy’s, 7-Eleven and Paramount Pictures have tested the location-based ad. Wendy’s used sponsored geofilters to promote a jalapeño chicken sandwich and according to Snap, the ads resulted in more than 42,000 people visiting a restaurant within the seven-day period.

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