As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements.
Snap Advertisers Can Now See If Their Ads Increase Foot Traffic
Plus, research shows users are heavy shoppers
Snap to Store looks at how many people go to a store within a week of seeing one of Snap’s mobile ads.
Source: Getty Images
