Silicon Valley’s Seal of Approval

Technology VIPs have quietly become pitchmen for cars, clothing, and alcohol brands


They might not be Us Weekly fodder yet, but a growing number of tech personalities seem to have the kind of star power that makes advertisers gush.

In the past year, entrepreneurs and engineers from Silicon Valley and New York City have popped up in ads on TV, the Web, and in print. But they’re not directly pushing their own products; they’re helping car, clothing, and alcohol companies buff their already well-known brands (and in most cases, handing over any fee earned to favorite charities).

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