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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads.
The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has rolled out a new product dubbed Sharethrough Sponsored Videos.
Instead of running video ads that appear before, after or during a publisher’s own video content, with Sharethrough Sponsored Videos a brand’s spot lives adjacent to a publisher’s own video content—just like any other editorial content.