Search Engine Optimization

Shared Accountability — A Frightening Concept

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

With Halloween right around the corner with all of its goblins and scarecrows, it seems appropriate to ponder the frightening — accountability.

As a practicing SEO, my clients expect me to provide advise they can trust and to offer recommendations that are effective. It is my belief that the search marketer must work as a collaborator with the site owners to accomplish their marketing goals.

This does not mean always doling out easy-to-accomplish, short-term strategies that have all of the staying power of Halloween candy.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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